You’ve always had an eye for design and it’s been your dream to create your own clothing brand. You’ve thought out your brand’s image, designed some unique pieces, and are ready to start selling. The only problem is nobody knows that your brand exists. As a small business, you’re probably strapped for time and money and can’t spend a fortune on marketing. We’re going to give you some tips on how to take your small brand to the next level without overwhelming yourself or your bank account.
- Earn Trust Through Your Online Presence
In this digital age, the importance of having a strong online presence for your business cannot be stressed enough. According to recent studies, 81% of shoppers conduct online research before making a purchase and 75% admit to making judgements about a company’s trustworthiness based on its website design. This tells us that having an active and professional-looking online presence is essential when it comes to attracting customers.
Keep viewers up to date on your products and news related to your business by posting consistently. To simplify the process, utilize digital marketing tools like fashion poster templates. They have plenty of fashion poster templates and a feature that allows you to schedule your posts in advance that comes in handy if you don’t have the time to keep up with a social media account.
- Predict and Participate in Trends
As a clothing brand, you know the importance of staying up to date with trends. You also probably know the fashion forward can be found on Pinterest. However, you may not have discovered Pinterests business features. Pinterest Trends gives users insights into popular searches so you can stay up to date on what the next big trends are going to be. They also offer Pinterest Predicts where they give you a trend forecast.
Take note of what people are looking for on Pinterest and make sure your brand is staying relevant by incorporating those keywords into your marketing strategy.
- Establish Credibility with Customer Testimonials
No amount of Facebook ads is going to do you any good if there are no reviews to back your credibility. If there are little to know reviews of your brand, you’ll be dismissed quickly. An easy way to remedy this is to collect customer testimonials.
Reach out to anyone who you have sold to whether they are organic customers or friends and family members and ask them to provide a testimonial if they were satisfied with your products. You can even offer a discount on their next purchase to motivate them. Be sure to list these testimonials on your website (the more the better), so that viewers of your site trust you and are more likely to become customers.
- Gain Social Credibility with Influencer Collaborations
Being recommended by a beloved and trusted online personality will affirm the desirability of your products and help you establish social credibility. There are countless micro-influencers with small, but devoted fan bases who look to them for guidance on what to purchase. Since these influencers are smaller, they are more open to working with smaller brands like your own.
Most influencers list their emails on their profile so you can approach them with collaboration propositions. Even though you are communicating through email, you can still present yourself professionally and in a way that conveys your brand’s message and aesthetic. PosterMyWall has an email marketing platform with plenty of professionally designed email templates to help you do this with ease. Acquiring partnerships requires patience and persistence, but utilizing digital marketing tools like this will help you stand out and get a leg up on all the other businesses crowding their emails.
- Use Discounts to Your Advantage
Think about all the times you’ve used a sale to justify a purchase. You’re not alone in this. Customers are about twice as likely to buy a product that’s 20% off as opposed to the full price. In other words, it’s worth it to throw out a discount or promotion every once in a while. Seasonal, holiday, and flash sales are a great way to motivate browsers to take the jump and make a purchase. You can even offer promo codes to encourage them to subscribe to your email list or leave a positive review.
If you are planning to offer a discount, make sure your audience knows about it by promoting it on every avenue: your website, social media, email lists, etc. You can use PosterMyWall to design an eye-catching digital flyer that you can seamlessly post to multiple social media platforms at once with their 1-click resize feature.
Final Thoughts
Marketing can be difficult when you’re a small business with limited resources, but there’s plenty you can do to promote your brand without spending excessive amounts of time and money. Work smarter, not harder by utilizing social media and digital marketing tools to expand your audience and turn viewers into customers.
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